Missed-Call Text-Back Template Generator

5 trade-specific SMS auto-reply templates, sized to fit a single segment (160 chars). Copy into your phone's auto-reply, your CRM, or any text-back tool.

No signup. No tracking. Open formula. Companion to the Missed-Lead ROI Calculator.

Your business

Most US carriers (T-Mobile, AT&T, Verizon) require an opt-out keyword on Application-to-Person SMS. Default STOP=opt out is 13 chars and CTIA-recognized. See TCPA notes below.

Your 5 templates

Each is sized to fit one SMS segment (≤160 chars). Pick one for your default auto-reply, rotate for variety, or A/B test 2 against each other.

How to use these

Three ways, ranked by setup effort:

  1. iPhone Focus auto-reply — Settings → Focus → Driving → Auto-Reply → "All Contacts" → paste template. Free. Zero setup time. Limitation: only fires when phone is in Driving Focus, and replies use your iCloud number, not your business number.
  2. Android Auto-Reply / Bixby Routines — Routines app → "When I miss a call" → "Send SMS" → paste template. Free. Limitation: only triggers when phone is on you and missed the ring.
  3. SMS auto-reply tool — Enzak ($99/mo + $99 setup), NextPhone ($199/mo unlimited), or any tool that supports custom templates. Triggers automatically when your business line misses a call, regardless of where you are.

For trade-specific patterns: HVAC and plumbing buyers expect a clear ETA; electrical and roofing buyers expect to schedule a quote, not get instant work. Templates below reflect that.

Why 160 chars matters

SMS messages over 160 GSM-7 chars get split into multi-segment messages and billed per segment. They also display as "delivered later" on some carriers. Generators that produce 200-char "templates" are giving you a hidden cost you'll notice on month two.

Each template below shows its char count. Anything in red is over 160 — usually because your business name + booking URL is long. Trim or remove the booking line if so.

TCPA & carrier compliance — what the opt-out footer is for

Auto-replying to a missed inbound call with a text is generally not a TCPA solicitation under the FCC's responsive-communication doctrine — the consumer initiated the call, so an immediate text reply about that same call is treated as in-scope. Two practical rules every template here follows when the footer toggle is ON:

  1. Opt-out keyword — major US carriers (T-Mobile, AT&T, Verizon) require Application-to-Person SMS to honor STOP / UNSUBSCRIBE / CANCEL / QUIT / END. The default footer STOP=opt out (13 chars) signals this without blowing your 160-char budget. You can replace it with any wording your tool's compliance team prefers (e.g. Reply STOP to opt out. at 23 chars).
  2. Sender identity — every template already includes your business name (${business}), so the CTIA sender-ID expectation is met without an extra string.

This generator does NOT make you compliant by itself — your SMS sending tool needs A2P 10DLC registration, STOP-keyword auto-responder, and a HELP-keyword auto-responder. This footer just makes sure the message body is shaped the way carriers want.

Not legal advice. Don't use these templates for marketing follow-up to people who didn't call you.

What makes a missed-call text-back actually convert

Industry data on missed-call text-back: 78% of callers hang up at voicemail. 85% of unreturned missed callers never call back. Of those, ~50% will reply to a same-minute text within 5 minutes. Three things move the conversion needle:

  1. Speed — same-minute beats 5-minute beats 30-minute. Anything over 30 minutes is functionally a voicemail.
  2. Specific next step — "tap here to book" beats "we'll call back" because the caller is still in buying mindset for ~5 minutes.
  3. Trade-specific phrasing — "ETA on a tech" for HVAC; "free roof inspection" for roofing. Generic "we missed you" is ignorable.

Templates 2 and 3 below are built for #2 (booking-link version) and #3 (trade-specific phrasing).

License & attribution

All templates produced here are yours to use commercially without attribution. Copy, modify, sell, embed in software. No license. No "powered by" requirement.

If you want to credit the source, "via Milo Antaeus" is enough — but it's not required.